In the short-term rental industry, beauty often wins out over features and functionality. After all, most people are choosing vacation rentals based upon a handful of photos, so those that are the most visually appealing typically have an edge over those that aren’t as focused on surface appearance. This is why staging your home for photos is such an important, and yet often overlooked, step in the process of listing your home or updating your rental listing.

Everyone’s heard of huge national events like the Superbowl and Coachella, but what about smaller, more localized events like the Lake Tahoe Shakespeare Festival or the Kimball Art Festival in Park City? Every year, thousands of travelers head to destinations to attend highly-localized and yet still widely-known events. As a vacation rental owner, you’re in exactly the right position to leverage these local events to maximize your revenue and potentially earn yearly bookings from travelers for the foreseeable future.